To launch their rebrand, Three Olives Vodka partnered with Halsey to kick off their “Find Otherness” campaign at Coachella.
Three Olives partnered with GRAMMY nominated singer-songwriter, Halsey, to kick off ‘Find Otherness’ on the road to the most anticipated music festival of the year in Indio, California. We stopped at a variety of desert hotspots, culminating at a first-of-its-kind “Three Olives Thrift Shop,” where Halsey shared her personal style tips, details about her upcoming album Hopeless Fountain Kingdom, and helped dress guests for the weekend long festival of events.
We were tasked with production of the sizzle video, all social postings across Three Olive’s platforms for campaign promotion – including the design of a Snapchat geofilter – as well as Halsey’s on-camera script, and copy for talent’s social support on their personal social channels (@iamhalsey, @joejonas, @iam_ronbass).
Agency: The Media Grind
Copywriter/ Social Director: Sarah Jade Wilson
Art Director: Marc Fernandez
Camera: Edgar Martin
Created and implement social strategy and execution for Rotten Tomatoes’ daily content as well as for live events, awards show, and press coverage.
Agency: The Media Grind
Social Director/Copywriter: Sarah Jade Wilson
Orson Welles' 'The Other Side of the Wind' Indiegogo Campaign
At the time of his death 30 years ago, Orson Welles, the filmmaking legend behind Citizen Kane, left behind an unfinished final project.
The Other Side of the Wind, which many cinephiles consider the most famous film never released, has long been a buzzed-about topic in the film industry. TMG socially amplified a crowdfunding campaign on Indiegogo to complete this project, which successfully raised over $400,000 to finish production of the film.
RESULTS
• Crowdfunding Total: +$406,000
• Social impressions: +2,278,000
• Participating Funders: +2,800
Agency: The Media Grind
Copywriter/Art Direction: Sarah Jade Wilson
Oscar Red Carpet Takeover with Vine Superstar Marcus Johns.
As the leading online ticketing service, Fandango – owned by NBC Universal – wanted to make a splash at the 86th Annual Academy Awards.
We executed a multi-channel social program that placed Fandango at the forefront of social conversation surrounding the Oscars. By creating on-the-fly social content leveraging influencer Marcus John’s following of over 7M people, we were able to grow Fandango’s Instagram by 11K followers.
Agency: The Media Grind
Social Director/Copywriter: Sarah Jade Wilson
Stranahan’s is the top-selling American Single Malt in the U.S., distilled in small batches at their Denver distillery.
In late 2016, Stranahan’s began its brand evolution by connecting with a world outside of the distillery; and a new story of the West was born.
Leveraging the Colorado mountains, new content and a coinciding tone of voice was concepted and created. Fresh assets highlighted the settings and personalities that embody the natural characteristics of the Stranahan’s man.
Agency: The Media Grind
Copywriter: Sarah Jade Wilson
The first settlers rushed toward the American West to mine, farm, and ranch. There was an
abundance to be had – and there still is.
The cowboy quickly became the symbol of the region; and a heroic figure to idolize.
The West includes this great geography, history, and grand folklore; and when you visit, these
attributes are what stays with you – the views you took in and the local tales you heard.
Stranahan’s embodies that spirit of the West.
The man who drinks Stranahan’s emulates it.
The story we will be illustrating is that with Stranahan’s Rocky Mountain Single Malt, you’re
experiencing the Rocky Mountains.
Wherever home may be – albeit a city balcony, a suburban house, or a beachfront porch – when you open a bottle a bottle of #Stranahans, you smell the mountains, and are taken to a place of escape – where life seems simpler.
Not everyone has the luxury of heading out West and trying their hand at a lifestyle made famous by movies and music, but with Stranahan’s, they can easily feel the sunshine when they look at the
label, smell the leather of a saddle when they nose their glass, or taste the crisp Rocky Mountain
water – just like the cowboys.
By telling a story through these moments of our rugged yet sophisticated lifestyle, we are
exemplifying what the Stranahan’s world is like, and inviting others to join us out in the American West.
There’s nothing more synonymous with the American West than the cowboy.
He takes pride in everything from his boots to his bridles – just like we do in our whiskey process. He
starts his day early, and although herding cattle, he finds peace and freedom in roaming the land he’s so proud to call home (just like the pride instilled in Coloradans).
nd at the end of a long ride, he kicks up his boots to fill up his cup with Stranahan’s.
The annual release of Stranahan's highly-coveted, limited edition whiskey, Snowflake, was a huge success this past year. TMG created a sizzle reel to showcase the distillery event's highlights.
Social content concepting and copy/scriptwriting: Sarah Jade Wilson
In support the Lionsgate title, we created content to not only promote the release, but to support the introduction of the “Young Bloods” to the franchise.
Content was collected during filming for promotional use on Kellan’s channels as film neared release date. Media coverage was highlighted with CTAs and tune-in language to allow for maximum visibility of press tour.
Cross promotion opportunities were created while Kellan was on set in support of different projects, as well as with other talent on social.
Agency: The Media Grind
Social Publicist/ Platform Manager /Copywriter: Sarah Jade Wilson
From the set of The Expendables 3, Kellan Lutz shared the first teaser trailer of Lionsgate's other upcoming title he starred in – The Legend of Hercules.
